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Shanghai, Shanghai, 200231
China

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BRAND MANAGEMENT

 

The spirits market in China is flourishing as the income level of Chinese consumers is increasing. High-end local spirits, such as Moutai and Wuliangye, are often seen on tables. Besides Baijiu, the local spirit of China still dominates the Chinese spirits market; while western spirits like whisky and brandy are gradually having more and more influence on Chinese consumers’ alcohol choices.

Western alcohol culture is becoming popular among the younger generation, and the rise of online platforms (e.g., Tmall, JD, Taobao etc.) enable western spirits brands to enter China’s alcoholic beverage market more easily. Nevertheless, the regulations of the alcohol market suffered changes for quite some time, and the legislative body has yet reached agreement on how to control alcoholic drinks in China.​

EEDC offers solution and assistance for brands with the vision to become a household name in the China market:

 
 

  • Importation

  • Distribution management

 

  • Sales channel management

  • Brand building + Activation

  • Packaging/Content Creation

  • Bespoke strategy business planning (localization of brand message)

 
 

CONSULTATION SERVICES

Spirits Architects provides a holistic approach by offering services from designing cocktails and coffee, to photography and video production. Services will focus on every request made by our customer, in order to run a successful bar in modern times. [more info]

 
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Barblade Invitational by CAPI x Fernet Hunter x Seedlip

CAPI, Fernet Hunter and Seedlip teamed up in Hong Kong for a surf event for beverage people by beverage people […more]

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Lululemon/SWEATlife community building event with Fernet Hunter & Seedlip

The F&B community work long hours and late nights, we wanted to make sure our friends can get some exercise, a good drink and a delicious meal. […more]

Flor de Cana Rum Cocktail pairing dinner + Guest Shift

At Hope and Sesame Guangzhou with Agung Prabowo from The Old Man
(Asia 50 Best, #1 bar)

Mixtronomy event with EQUIS, Four Seasons Beijing

Treating the VIPs of Four Seasons Beijing to a gourmet journey with Flor de Cana cocktails and mouthwatering dishes by the hotel.